In business…

A common mistake that is made, is that they advertise when things are down, in an attempt to bring in more business.

But in reality, when business is down, working on the structure and function of the business is what is called for, not advertising.

Advertising is to be done when the business is doing great, that way they are advertising greatness and it will feed on greatness.

Look at it this way – Would you advertise yourself, when things aren’t going so well?
Or would you work on yourself to get better, and then advertise the better you?

– Dr. Vik, The Culture King